Adam Torres and Janet Chihocky discuss workplace transformation.
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JANSON Communications recently released a white paper, Workplace Transformation for the 21st Century. In this episode, Adam Torres and Janet Chihocky, Founder & CEO at JANSON Communications, explore the new white paper while commemorating the 25th anniversary of JANSON Communications.
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About Janet Chihocky
Whether working hand-in-hand with executives from major corporations, advising key decision-makers on critical issues or formulating strategic communications plans for the senior leadership of a four-star military command, Janet’s expertise provides valuable insights and verifiable results. Armed with almost two decades of experience in the defense and aerospace industries, Janet Chihocky is JANSON’s founder, CEO and lead communications strategist.
About JANSON Communications
Their mission at JANSON is to provide first class solutions delivered with the finest service and at the best price. they’re not trying to be all things to all people. Their solutions are delivered through physical, digital and virtual communications. Put simply, they are Your Communications Integrator. From communications plans, social media campaigns, speeches and media events to virtual conference rooms, workspace environments, immersive experiences and facilities branding – everything we do is designed to help our customers positively impact their stakeholders anytime, anywhere.
Full Unedited Transcript
Hey, I’d like to welcome you to another episode of Mission Matters. My name is Adam Torres, and if you’d like to apply to be a guest on the show, just head on over to mission matters.com and click on Be Our Guest to Apply. All right, so today is a very special episode. We are welcoming back Janet Chiaki.
She is the founder and c e o over at Janssen Communications and a return guest. Janet. Hey, I just wanna say it’s been way too long. I’m so happy and thrilled. Show. I think the Chiefs have won two Super Bowls in the time since we did this couple years ago. Oh my gosh. Well, I, I’m really looking forward to to really catching up with you and seeing, and seeing how it’s been, I know our topic today, workplace transformation for the 21st century.
You have a white paper that just came out. I mean, we got a whole, a whole a list of things I wanna go through with you. Mm-hmm. You also, I, I understand, are gonna be working on the museum of. Creative beauty. So we’ll talk about that as well. And they’re, they’re immersive environments. I mean, groundbreaking work here and really just comes full circle.
And for those that dunno what that means, you will soon. But Janet, we will start this episode the way that we start them all with what we call our mission matters minute. So Janet, we at Mission Matters, we amplify stories for entrepreneurs, executives, and experts. That’s our mission. Janet, what mission matters to you?
I love that question. So here at Janssen, our mission matters can be summarized in three words, delivering smart solutions. Mm-hmm. And that is what fuels us. That is what inspires us, that that’s what sets the bar for us. You just can’t deliver you. You’ve gotta deliver smart and you’ve gotta solve. Yeah, well, well, great having you back on and love bringing mission-based individuals on the show to share, you know, why they do what they do how they’re doing it, really what we can all learn from that so that we can all grow together.
And I guess just to get us kicked off here, I don’t wanna assume like I, we’ve been very blessed and, you know, the show’s grown over the years and I don’t wanna assume that all of our, our new list. Listeners and viewers have maybe caught some of our previous work together. So maybe just let’s go a little bit further back in your career.
So how did you get started as really an entrepreneur in the business? I think we have to actually start with where we are right now. This year, April of this year, Janssen celebrated its 25th anniversary and I kind of pause on that for a minute cuz it’s quite a staggering achievement and I give God all the glory and great people that you put yourself around.
It’s amazing, by the way. Amazing. By year 20, more than 60% of women-owned small businesses are no longer in existence. Mm. And so now you don’t get to 25 and say, we’ve made it, you get to 25 and say, we, we gotta keep going. Yeah. So 25 years ago I had a partner at the time we started the business of business partner Jeff Lawson.
And we started and, and amicably parted ways after a few years. But we started in aerospace, which was the market we really knew. But I always wanted to get to defense. Why? Maybe a lot of the reasons because of that wonderful lapel pin you’re wearing, which is the American shot. Oh yeah. I think without serving in the military, I wanted to give back.
I wanted to, I’m a big believer of what that flag represents. I’m a big believer of national security. I’m a big believer of sacrifice and, and I love what the military has stood for. And so thankfully back in about 2006, and so what we did was, How can you use the full spectrum of communications? You wanna amplify stories?
Mm-hmm. What we wanna do is we want to have their story drive engagement, right? Whether it be with soldiers, down range, whether it be with their families or, or the, their airmen or sailors or whomever, whether it be with Congress, whether it be with the media. And then, oh, by the way, in 2010, we were asked For at the time, a, a four star command in the military, which anyone knows anything about the military when you’re working at four star levels, that’s pretty high up.
Yeah. We were asked, can you brand a building? Brand a building? And I’ll never forget saying, well, if you, if you’re talking about putting some pictures on the wall, we’re not in. Now, mind you, we had never done this before. Yeah. And, but I’m like, but if you want to use your building to tell a story, Then that’s us.
Mm-hmm. And now today, 13 years since then. Yeah. I would say our workplace transformation, our facilities modernization is our fastest growing swim lane. Hmm. Use your building to tell a story. Mm-hmm. So we’re we’re gonna go much deeper into that, especially with the white paper and everything else that kind of, we have on, on the agenda.
But before we do, I wanna stick in those early days a little bit, a little bit longer. Cause I know you’re humble and I know you know, to say the 25 years mark, first off, that’s amazing. But the second part of that is to think about the industry. You know, maybe let’s say that. Addition that has have been more of a ma, a male dominated industry, just military and otherwise.
And then, you know, some things have changed, but also as a civilian from the outside and working with and within that environment, which can, you know, not always be the easiest. And how, what would you attribute to maybe some of your success in being able to, to thrive in as a, as a woman-owned business in that environment?
You’ve gotta be driven. Yeah. You’ve gotta be driven. You’ve got to, I think you have to, you know, there’s an old saying, know your role and slow your role. And I couldn’t pretend that I had served in the military. Mm-hmm. And so that I never even thought of using that card. I. And I also didn’t wanna kind of flaunt my way to the top.
I wanted to earn my way to the top, and I wanted Janssen to earn its way to the top. Mm-hmm. It took us longer because I didn’t have the club card. And I mean, by that is, I didn’t have the buddies that I went to West Point with. Yeah. Or the Naval Academy. So, so what I did was I retained a very successful, loving, smart wise.
Retired colonel that came out of do o d Army acquisition. And I’ll never forget, I said, mark, teach me everything I need to learn. And it was several years of working together. It was listening to Mark, it was asking him a lot of questions. It was being patient when I was ready to kind of run. He said, this gotta keep walking.
So you, I think the most important. Tribute is your performance. Mm-hmm. You have to perform and perform on the mission, and if you can perform on the mission and be patient and, and, and embrace their mission, you know, national security and support for the war fighters and, and the various echelons of space, air, and land and all that that they go through, then I, I think you can do.
I think it can do well. So I was trying to wrap my head around this as I was kind of preparing for this interview, and I was thinking about like for the, let’s just say the next group or the next crop of entrepreneurs that may want to service government contracts and work within that space. Like if I’m taking myself back, you know, 25 years ago, some of the online boards and, and different ways that you could bid and just do other things.
I mean, correct me if I’m wrong on all this stuff, if it, I don’t, I don’t know if they exist. Did, but if they didn’t, just in general how would you, if somebody’s thinking about going down that path and how to, you know, serve our, our government as a, maybe as a civilian working within that space and looking at government contracts, what would you, what, what would be some of the maybe advice you’d give them on going down that path?
Probably the best thing that what happened for Janssen is I didn’t understand a lot about government contracting. And so I never really wanted to act like that typical government contractor. And I, yeah, and there were times where I think contracting officers were like, I really wish she knew more about this.
They no longer say that, but I think there was a time when they did my advice, here’s the bottom line. Yeah. There’s tens and tens of thousands of government contractors. There’s more acronyms out there than you know what to do with. I wouldn’t say I wouldn’t focus on being a government contractor. I would focus on being a solutions provider.
Yeah. And if the government contracting world happens to open up to you, then get the right people, like a Mark Flavin or a Rose Marie Floyd. Get the right people around you that understand government contracting. Mm. And we’ll teach you. Don’t act like you know it cuz it’s a complicated rule, but once you know it, And like I know it really well.
Now I can help a client, Navi, I can help a government client, you know, navigate to getting to us. But you don’t focus on being a government contractor. Focus on being a solutions provider. So, Yeah, it’s great. Great advice there. So I wanna spend a little bit of time here by the way, cuz I for everybody that’s been watching this show for a long time, you know, I love books and I love promoting authors and I love promoting people that have written books and have ’em out there.
So I know your, your book, so chapter 11, Facing it. I did too. And by the way, for everybody watching this, we did a, we did a deep dive on this book in one of our previous interviews, myself and Janet. And we’ll we’ll put a link to that in the show notes so that you can reference that full that full interview and and deep dive into the book as you like.
But for today, Janet, I do wanna, I wanna touch on it and keep it a little high level, but what inspired that book? The fact that I made it. Yeah. This is the book and it, here’s the deal. You don’t look at that title and say, God, I’d love to read that. Mm. Because nobody wants to go through chapter 11.
Nobody does. Yeah. And here’s the reality. Chapter 11 just does not have to be on the beat, on the brink of a financial collapse. Chapter 11 could be my marriage just fall apart. I I’m having a trouble with one of my kids. Or, or something. It could, it could be a variety of thing medically. There, there’s, so it applies to a bunch of different ways.
Mm-hmm. But being a woman of faith, I mean, I, I trust God at Christ is my savior at the age of 14. It doesn’t mean I’ve lived a perfect life. That’s the last thing I’ve done. But I certainly have lived a convicted life. Mm-hmm. And so after nine 11, you know, months after that, I almost lost the business and we were, had accumulated all this debt.
It’s very an easy out is to file for chapter 11, truth be told, fi go ahead and file and kind of restart another company. And I never could get peace about the fact that I would leave all these debts out there to people that we owed money to. Because what did I know about running a company at like eight 30 something like hardly anything and.
Y you know, but I will tell you something. When you commit, you ha and, and I went against the advice of what, so a lot of financial advisors mm-hmm. Were telling me to do, they were telling me to file and I’m like, no, we’re not gonna file. Because I really believe that’s what the, the, the Lord convicted me that we’re not gonna file.
It was the hardest season of my life, Adam. Yeah. But you know what? I learned more as a business owner. Through that time. Mm-hmm. Then perhaps if any moment of success has taught me and so mm, you know, learn, manage the pennies and the dollars will take care of themselves. Be a person that’s gonna follow through and, but I just, I love what you know, the military’s first female four Star General and Dunwoody, actually a friend of, very good friend of mine.
She endorsed my book and, and this is what she said. Her book is a captivating and must read for anyone who believes they were made for more. And I encourage anybody, every single person was made for more, every single one of every single one of us. It’s whether or not we allow that to be manifested in our life, and I believe chapter 11 facing it.
Is a book. It’s funny. Yeah. It’ll make you cry. It’ll make you laugh. It’s inspiring. There’s a lot of people that played a part in that story to include my mother, who is now, thank God, still living at 91 years of age. A wonderful angel. Basically stepped in, never met me, never heard of my story, never asked for my business plan, heard about my story, and said I’m gonna help her finance her loans.
I thought, What does this joker want? I mean, there’s bound to be some string attached and he said, no, God just told me to do it. Yeah, I had seven years to pay him back and we did it in just over two. So I think it’s a great story of inspiration, but there’s now another book that’s gotta come out. So that’s what we’re kind of crafting we’re, it’s still little ways out, but we’re working on that right now.
Oh, that’s, that’s great. I’ll admit it’s been a little bit since I’ve read it, but I know, I remember a couple of things when I, when I did read it, and that was, and, and just the feelings that left me with is to me, I feel like there’s these moments in time where, you know, God lets us kind of go through some things and, and, and to test our character, to see how we’re gonna deal with them, especially to see if we’re gonna be able to handle maybe some of the other good things that he has up and and ahead of us.
So, as I see the growth of Janssen and all the other things, Things that you’ve done, just obviously playing hindsight being 2020, right? It’s like could you have handled all that additional responsibility and growth and all those other things that like you now have on your plate? Had you not had to grow as a business leader Correct.
As a person, possibly in faith? I won’t speak on that part. I’ll speak on my own part and say that’s, I’ve been tested many times like that in my own faith. It had to grow over time. But that being said it’s kind of like you were, you were in the, in the valley. For a bit there. Yep. And and you made your way out.
And it was one of those things that like, as I remember the feeling of the book was like, it just was an affirmation to myself that, you know, God’s with us and that we that we’re not, we’re not in this by ourselves. Right. No. And he oftentimes will send the most unlikely resources or the most unlikely people to come upon.
Isn’t that funny In your journey? To help you help. And I never would’ve experienced any and all of that. So yeah, it was the hardest season of my life. But you’re right, it has made me a stronger person, a better person. And but let, but where did that come from? Right? That’s what I always ask myself. Where did that come from?
Okay, thank you. Right, exactly. But I won’t tell you, you don’t get to 25 years on your own. You’ve gotta look around. You go look at all the men and women that have helped along the way. And so there really is a success of a lot of people. I’m just blessed to, you know, I’m just blessed to be a part of it.
Yeah, a absolutely. That’s, that’s amazing. I want to let, let’s bring us a little bit present day cuz we got, we got some more things to talk about here. So workplace transformation for the 21st century. I know that you have a, a white paper ca that’s come out recently and that’s a, that’s a pretty big deal.
Maybe give us a little bit of an overview of, of of the white paper and why now. Well, frankly, I think Covid was the forcing function, right? Yeah. So I’ll never forget being on the phone with some of my guys, and we had already modernized a few facilities at the time, but there was really no forcing function for clients to go Yeah.
We, there’s no function forcing function to say, let’s, let’s take our industrial concrete, you know, age, you know, war era building. Yeah. And, and kind of transform it or modernize. You have covid hit, you got people working from home. People are like, I really like working from home. So now, you know decision makers are going, we really would love to have the people back cuz we need them back because productivity is higher and yeah, this is better and that’s better and collaboration needed.
But people go, I don’t wanna return to this outdated, unhealthy, not well lit. Mm-hmm. So here’s the bottom line. You can hire anybody to interior decorate your space. That’s not what we do. We will take your space, your campus, your facility, whatever we’re given. And the most important thing is we wanna understand is the nuts and bolts of your mission.
Mm-hmm. Because if you understand in great detail what their mission is and what their mission will be, mm-hmm. You then can use industrial design and architecture and engineering and interior design. To flow through the entire space, whether it’s addressing lighting, energy, efficiencies, you know, branded displays and structures, messaging, but our work is so custom, Adam.
Mm-hmm. That that’s what makes us. So different. And when you, and as we kind of started this interview, you talked about the idea of the original concept, right? Is having your building tell a story. Yeah. And so now when you look at, you know, all these years later, you kind of, and I don’t know if, if the, the wordings change, I know some of the fundamentals are, and obviously technology, all the other things mm-hmm.
Change over the years. But this concept that you write about in there en engagement through narrative, like Yeah. Maybe elaborate a little bit on that. Cause I feel like it builds on even where you started to where you’re at now. And I think I cite this in the paper, but Gallup did a poll last year.
Mm-hmm. That 60% of employees, and again, this was agnostic to any market. Right. So that’s everybody. 60% were emotionally detached. Mm. And so can you use your facility and or environment. To help drive attachment. Mm. And that’s what’s important about a modernization effort. We no longer call it facilities branding.
We call it workplace transformation or facilities modernization. Mm-hmm. And I think that the, the key part is everything that we solution, we have to ask ourself, is this gonna drive engagement? Is this gonna drive attachment? Because if people are attached, they’re like, I am not upset that I gotta go in now three days a week.
Yeah. Yeah. And, and, but if we can’t do that, our clients will tell us like, the workforce loves it, like they’re so excited to come back, or they’re back and, you know, people are happier. Mm-hmm. That makes us happy. And so this idea, just to make sure I understand the concept, to take it a step first. So engagement to like driving engagement in that attachment, it’s ma it’s making somebody want to come to work.
Like can you maybe like, for those that that I’ll give you an example. So when I, when I, I remember when I just. Started, you know, outta college. I remember I’d go to, you know, the cubes. We just had these rows of cubes and it was this and that. And I can’t say like that was this amazingly transformed. I, I don’t, I can’t say that that made me wanna put a word not to pick anybody that’s out there in a cube, by the way.
I’m not saying it’s like wrong, but, but I just mean in general, like, I don’t. Remember being like that. Well, so it’s a little hard for me to imagine like, gimme something, help me with this one. Right. So what you’re talking about is kind of traditionally the way we made Cube Farms is what they had. Right.
And people felt that way. Way. That’s good. It worked. And I might be here, but I’m still isolated. Well, what if we kind of break those barriers down, open things up a little bit. I mean, so what have a lot of people hailed? They’ve hailed the way Microsoft made their offices look, or the way Google did theirs look and mm-hmm.
While you’re probably not gonna see a little, a lot of bicycles outside of the doors of DOD facilities, you know, for fun and enjoyment, what you might be able to do is say, how can we take this space? Open it up, have more areas that ha have a relaxation zone, really be a place where a bunch of engineers wanna just sit around and really brainstorm because it’s just designed that way.
And then ideation areas to whereby let’s work on the next generation shift or the next generation uniform for this. I mean you know, battle gear for the soldier. You put them in spaces that allow that to happen. You take an existing facility that’s not been used in 20 years and you say, this building’s got great bones, but we wanna modernize it so that congress and and key decision makers could come in if we could show the latest in war fighter testing and training.
That’s what we do. Yeah. We’ll, we’ll use technology, we’ll use lighting. We’ll use displays, we’ll use av, we’ll use all different types of things, whether it be wayfinding or messaging, but it’s how we do it Is the sauce. That’s, I think, the proprietary sauce. Amazing. So when we, when we opened this interview, I, I said that, you know, some things that I believe on, you know, the outside looking in.
As long as I’ve known you, I feel like I, I see some things that have maybe come full circle. So when we think about this, you know, 25 year journey, and still much more to go ahead, but I know you recently mentioned to me that you have this new project museum of Creative Beauty. Maybe let’s let’s talk a little bit more about that and how that came to be.
So what are they predicting by 2030? Web 3.0 is really gonna be the new standard. So our current, you know, web 2.0 is gonna fade out. It’s all gonna be the web 3.0. So if you look at the gaming technologies that are young people just gravitate, and probably older people do as well. They just gravitate, right?
And we get into these worlds and if you think about Minecraft and, and all these games, these people like to play and they’re immersed in it forever. Well imagine. So this project, the Museum for Creative Beauty, th I love this project. So Dr. Ken Boa, this guy was once an atheist became a believer. He’s like, he is astronomer, theologian.
The guy’s intelligence is off. Wow. The chart. I went to his library. Oh my gosh. It’s like rose and rose and, and he’s like, what do you think? I’m like, the sad thing is mean, insignificant. And he’s a mastermind, but how he looks at nature and he said, if we can really study nature, we really can see just a, just a glimpse of how our creator created things.
And so he was inspired to wanna have this museum. So I’m out at a dinner just by happenstance with some friends of mine and Dr. Kimbo, I never met the guy before this. And he’s talking about this museum they want to fund. And I’m like, why are you all worried about brick and mortar? Why don’t you put this in a 3D photo photorealistic virtual environment.
They’re like, We love that idea. I said, then you can reach people all over the world. Wow. And it’s not location independent. So for a while, Janssen was kind of partnered with outsourced companies to bring that capability, but I knew all along we had to bring it in-house. And so, which is why, so our whole Atlanta office for Janssen is, we’re all of our.
Our design, our key designers are like our industrial designers, our 3D developers. You know, we have some, we do have some guys across the pond that work for us. Mm-hmm. And they all are building. And I was just seeing on Monday, just the building that they’ve created and how this you’ll, so you’ll register, you’ll come into this space and you’ll be able to walk down these microcosm hallways.
Wow. And just get a glimpse of the power of creation. It’s crazy. So we’re taking this man’s content. Yeah. Right. They’ve given us all, he and this scientist team have given us all this content that would make mine in your head spin. And our teams are then creating it and, and 3d. And you’ll move through.
It’s gonna be self-guided. So you’ll register, you’ll be able to go through Yeah. The museum. And then we’ll just keep adding more galleries. Wow. Mm-hmm. And so this is this environment. I mean, it’s gonna be a, it’s like its own world, right? Like, oh, it’s like somebody goes through, you go, it’s, it’s a vir, it’s like a virtual accelerator.
I mean, it’s, it’s a campus that anywhere around the world. But I think what is so special about it is like, sometimes, you know, when you work on a project and you’re like, this is bigger than us. This is a lot bigger than us. Yeah. And I love sometimes some of the guys and I, we’ll just go on the phone and we’ll just pray about it.
And I don’t say that to say, you know, look at us, but I just say it to say, you know, it’s bigger than you. Mm-hmm. And you know that you have to have some divine inspiration because it’s at that level. And there’s certainly been some military projects that have done the same thing to us, but I believe they’re gonna try to roll this out the fall of this year.
Again, it’s the Museum of Creative Beauty. Dr. Mboa. Amazing, amazing, gifted individual. Wow. And did I hear, did I hear Atlanta office? I don’t know. Is that, is that newer or, I can’t keep up with you, Janet. Is that newer? I heard the Atlanta office. It is. I was in Atlanta for like, I don’t know, like two months last year helping Stephan and I got that stood off the ground and I’m like, all right, we’re gonna build it and pray that they come.
And we’re almost at capacity in that office. We have an office right outside of the perimeter. You know what, if you’re in Atlanta, you’re either. In the perimeter or outside of the perimeter. I didn’t realize that that acronym meant a whole lot, but we’re right outside the perimeter there in Atlanta.
Mm-hmm. And it’s a great, great team. We’re close to the Savannah College of Art and Design, which was important to us. We wanted to be close Georgia Tech, and then in Atlanta, you can fly anywhere of the world, almost direct on Delta. So that made sense to us as well. Hmm. And you know, you know, I cannot let you off the line with what you dropped a minute ago without digging in a little bit further.
You mentioned new book that you’re working on. I know you said it’s not done already, but you got, what’s some of the content? What can you tell me? I mean, I’m not holding you to this, but you can’t, you can’t just squeeze that one in without expecting me to dig a little. I think our world is so blessed.
With, you know, you go on to Amazon or you go to your favorite bookstore. Mm-hmm. And there’s this book after book on business and practice. But I’m a simple math kind of person and I don’t claim that after 25 years in business. And before that I worked at a commercial aerospace company for 10 years. I don’t think that that.
You know, makes, makes my slice of pie any better. I just like to give things in snackable ways so that people can go, I can do something with this. So, years ago I came up with the three pillars that are necessary for growth, which are strategy, structure, and story. So this book is gonna be a business book, and I’m a snacker.
Like I could snack all day. Like I don’t even have to eat a major meal. I could just snack all day. And so I think it’s gonna be something along the lines of, grab a snack and let’s talk business. And it really is designed to have a, just, I want it to be inspirational. I wanna give some nuggets of, of hopefully helpful information that I’ve learned over the years, or that I’ve experienced over the years.
Mm-hmm. But it, it is totally a business book. Yeah, Julie, I know maybe you’re seeing this, you see it later. Let me know when this thing comes out. I won’t, cuz you know what? I need a copy. You’re gonna know well before it comes out. Oh, fantastic. Well, Janet first off it’s been great having you back on the show and great to, great to catch up and see all the growth and I’m, I’m just thrilled.
I mean, 25 years again, congratulations. So blessed. That being said, I mean, what’s next? I mean, what’s next for you? What’s next for Janssen? It’s great to be with you, my friend. You know, it’s very impressive, the organization that you and your colleagues have built there at Mission Matters. And I don’t just say that I, I really do mean it.
I love being engaged with other passionate leaders, and you are certainly one of them. What’s next? I was telling Julie earlier today, and Julie is our operations director here at Janssen, is that, as you can see, the next mountain that needs to be climbed. Mm. And to me it’s very inspirational. It’s not overwhelming.
And I, I get inspired by that. And so I believe that our work, you cannot settle when you win a Superbowl. You have to get back up the next season. And you have to say, what do we need to do to ensure that we remain the most sought after? And those, a lot of organizations put a bunch of. Narrative, fancy words around them.
Into a lot of organizations it means something, but to some it’s just words. And to us it has to mean something. So if I say that I want Janssen to be the most sought after, what I see us doing is. I see us going deeper in the markets that we’re in. Don’t ever, I don’t like to retreat from the clients that we have.
They’re wonderful people and they’re probably like, probably like our biggest salesmen because our work speaks for itself, but it’s about relationships. So Janssen will continue to be in markets cuz we thrive on that client relationship. Only because, We love being with clients that are mission focused.
They are motivated by the mission. If they’re not motivated by the mission, we’re probably not gonna be the best partner for ’em. I think you’re gonna see personally, I believe with our workplace transformation, I believe clients are gonna be waiting for Janssen. I believe. Just like if you wanna wait for the new Cadillac lyric, you gotta wait like 18 months to get your, I’m not saying I’m waiting for one, but you know, I think clients are gonna be like, we have seen their work.
We love it so much. If we have to wait 12 months, 18 months for them to take on our campus or facility, that’s what’s gonna happen. Cuz that’s how good our team is. That’s how good our work is on the strategic communications and public affairs side. I think that we’re gonna continue to hold the study there.
It’s our core business. It’s where we started, but look at how even AI and other things are. You know, manifesting the way that we communicate. So I think we’re gonna have to stay on the, on the pinnacle with that. So for example, right now organizations can buy like a suite, like a Cision software or a Meltwater, and that does their data polls.
Well, we have come up, we’re developing our own dashboard. We wanna have our own custom dashboard that will then consolidate all these data pools and put it into like a gorgeous dashboard like these fancy cars have. So I told the guys, I’m like, listen, if Mercedes can do it, we can do it. So we’re working with our guys across the pond.
I think we’ll be rolling out our custom dashboard later early, early fall. And why? Let me tell you real quick why. Yeah. If you’re not measuring what you’re doing, then you’re just doing so. And you have to measure effectiveness. You have to measure impact. And if you’re getting the right impact, but in the wrong audience, then you gotta pivot.
Or if you’re not getting the right impact by doing the same thing over and over again and you’ve gotta make some changes and dash, just like we used dashboards on our car. Mm-hmm. Then we use those dashboards to make informed decisions, oh, I need to do this. My car’s telling me to do that. This is what our customer dashboards because we, I frankly, we couldn’t find one on the market that was good to us.
Excited to have our development team build our own, and that’s what we’re doing. Oh, I love it. I love the innovation. I love that you keep on pushing, you keep on thinking of new ways to innovate and to serve more clients and to, you know, deliver on your current value proposition and even maybe exceed expectations to your current clients while, while continuing to figure out how to do more.
I mean, that’s what, that’s what keeps me in the game, Janet. I, I talk to individuals like yourself and I’m like, I, I can’t rest. How can I rest? When I get pumped up after a conversation with you, I’m like, ah, what else can we do? What more, what more. You know, a good preacher said one time, I don’t wanna die early, I wanna die empty.
And I’m like, I’m gonna borrow that quote when I go, I wanna go empty, having done what I believe that we were put here to do. Oh, that’s great. So Janet, if somebody’s watching this or listening to this and they want to follow up and they wanna learn more and, and kind of look under the hood over at Janssen what’s the best way for them to to connect?
Well, we’d love to connect with you at Janssen, and you can find us [email protected]. J A N S O N C O M. Dot com. That’s the best way, and there’s, there you can find a link to our support email and mm-hmm. And it comes right to us and it comes right to Julie, who’s right beside me. So Awesome. I know about it pretty quickly and we’d love to have people connect very much so.
Yeah, and Julie’s awesome. So she’s love working with her as well. Are you kidding me? Yeah, it’s awesome. She’s awesome. Yep. She’s one of a kind that I can tell you. So, so we’ll be putting for, for the audience we’ll be putting all those links and things like that in the show notes. So you can just click on the link head right on over, check out Jan, and we’ll put the link of course to, to Janet’s book as well in the show notes so you could pick up a copy of that.
Highly recommend it. And speaking to the audience. If this is your first time with Mission Matters or engaging in an episode, we’re all about bringing on business owners, entrepreneurs and executives, and having them share their mission, the reason behind their mission, really what wakes them up in the morning, like what fires them up to get out there and into the marketplace and into the world to make a difference.
If that’s the type of content that sounds interesting or fun or exciting to you, we welcome you Hit that subscribe button because we have many more. Mission based individuals coming up on the line and we don’t want you to miss a thing. Janet has been so much fun catching up with you. Thanks Kev, for coming on the show and can’t wait till the next time we get to do this.
Likewise, my friend. God bless you. Take care. Bye.