Adam Torres and Anand Rao discuss doing business digitally.
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Show Notes:
Digital is at the forefront of doing business today. In this episode, Adam Torres and Anand Rao, SVP of Digital Business at AutoNation, explore what it means to do business digitally in today’s marketplace.
About Anand Rao
Anand has been an advisor to consumer brands, B2B companies, and private equity partners, and has proven invaluable to senior executives’ intent on both sharpening go-to-market strategies and successfully executing technology plays.
His marketing and digital business building career spans over 20 years, working across sectors ranging from consumer retail, healthcare, and financial services, for prestigious companies such as McKinsey, Apple and IBM. His expertise is now being put into practice within automotive retail as Senior Vice President, Marketing and eCommerce at AutoNation – America’s largest and most recognized automotive retailer. Anand has also served as a board member for Vroom – the hottest IPO in 2020.
Anand’s digital marketing expertise covers simultaneous brand building and demand generation via social media, driving traffic via SEM and website conversion to a sale through exceptional digital experience, as well as leveraging programmatic buying opportunities via emerging channels such as connected TV.
The technologist in Anand values the power of Customer Data Platform (CDP), Cloud Data Systems, and open source machine learning platforms for enabling real-time segmentation, audience identification, and hyper personalization.
Anand is data driven but thrives by working in the unknown and the creative – a mix of creative marketer, data lover and technologist. His dedication to defining the problem first and thinking about solutions differently is what allows him to work quickly and boldly to generate the momentum a business needs to catalyze real change, fast.
About AutoNation
They’re looking for driven Associates to join their team. Associates enjoy a fast-paced culture, paid-time off, paid training, longevity bonuses, 401(k) program with company match, employee vehicle purchase programs, health/dental medical plans, life & disability insurance and more. They are proud to offer the AutoNation Cancer Insurance Plan, an employer-paid benefit for associates and their dependents. For complete details and our current career opportunities, visit jobs.autonation.com.
At AutoNation, they’re proud to have sold over 12 million vehicles, the first automotive retailer to reach this milestone. As of December 31, 2019, AutoNation owned and operated over 325 locations, and is driven by more than 25,000 Associates from coast to coast.
Since 2013, AutoNation has raised over $22 million to drive out cancer, create awareness, and support critical research through its DRIVE PINK initiative, which was officially branded in 2015. Every car they sell & service helps to raise awareness with a Pink Plate. For more information, please visit www.drivepink.com
They are a Fortune© 150 Company, a component of the S&P 500 index and listed on the New York Stock Exchange under the symbol, “AN” as AutoNation. To find more about our investor profile, please visit investors.autonation.com.
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