Adam Torres and Bradley Moore discuss blockchain.
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Show Notes:
How does blockchain fit into the cannabis space? In this episode, Adam Torres and Bradley Moore, CEO at Global Compliance Applications Corporation, explore GCAC and the cannabis space.
About Bradley Moore
A passionate business leader with a rich history in technology and financial markets. I help companies break into new markets, establish brand dominance and implement sales strategies to ensure you always hit , and measure, your number.
About Global Compliance Applications Corporation
GCAC is a global leader in designing and developing innovative blockchain technologies and machine learning solutions to improve real-world businesses. GCAC’s leading solution is Efixii, an Ethereum Layer 2 blockchain and EVM programming functionality that is on par with other Layer-2’s, such as Polygon. GCAC can quickly connect each participant from product producers, distributors, manufacturers and retailers through a series of value chain dApps that allows for data connectivity to drive better consumer experiences and sales. GCAC created clearESG to assist businesses in communicating their sustainability goals and earned attributes on the blockchain through a series of ESG (Environmental, Social & Governance) merit badges. As an interconnected supply chain solution, the Efixii solution pays tokens for attesting to a product’s value, or truthfulness, through a reward program. GCAC works in many agricultural industries providing a value-added blockchain offering through a cost-effective SaaS licensing model.
Full Unedited Transcript
Hey, I’d like to welcome you to another episode of Mission Matters. My name is Adam Torres, and if you’d like to apply to be a guest in the show, just head on over to missionmatters. com and click on be our guest to apply. All right. So today’s guest is Bradley Moore, and he’s the CEO over at Global Compliance Applications Corp, also known as GCAC.
Brad, welcome to the show. Thanks for having me, Adam. How are you today? Oh man, I’m having all kinds of fun recording the podcast. The Dodgers won the World Series last night. So when we’re recording this, by the way, we’re recording this on Halloween. So that was that was loud and kept me up all night, man.
I’m downtown in the middle of it all. So that was, something else. That’s awesome. Congrats on that. Good stuff. So Brad baseball aside, let’s dive into this interview. So the Global Compliance Applications Corp, I mean, just to get us kicked off here, maybe tell us a little bit more about the organization and really what you do.
Yeah, for sure. So we are a Canadian based well, Vancouver, Canada based company. Our focus and what we actually are core kind of primary tool that we do is we run and operate a layer to Ethereum blockchain and we are one of the few companies in the world that actually run that for a real life use case, right?
It’s not about Bitcoin. It’s not about trading Ethereum. It’s actually about using. Blockchain to help create a data set to determine efficacy for medical cannabis. So, you know, it’s my buddy in special forces says, you know, even shampoos got instruction. So we got to try to figure that out for cannabis.
And believe it or not, we’re the only company in the world that actually has an approved patent blockchain advanced technology to determine efficacy for medical cannabis. How did you, how did you get involved with this? Like, where’d all this begin for you? I know as either entrepreneurs or executives, we all have ideas and we’re all drawn to different things.
Like where, how’d this pull you in? Yeah, well, well, now we’re going back a lot of years, man. I couldn’t believe it when I, when I looked at this year, how many years I’ve been doing this now. Well, it really kind of got going in 2017 or 2018. And I had investments in. cannabis in Canada, right? And you know, everybody was like, it’s medical this, it’s medical that, but it wasn’t right.
It wasn’t legal in Canada at that time. And it was kind of, you know, you’d walk by a place and it had one of like those red cross signs, but it’d be green neon flashing, right. And and it, you know, you’d walk in there and some old stoner behind the desk could tell you what you should take because it’s what he used.
And if you were a cannabis person, you might end up on the floor. floor doing the chicken. I just said, you know, this isn’t right. And so at that time, I was running this publicly traded company. And I just said, you know, we got to try to solve this. And I was fortunate enough to hook up with some people in the Canadian space in the United States, and more importantly, in Israel.
And you know, the Israeli cannabis market goes way back further than the Canadian. And, you know, like many things in Israel, it’s very science driven, right? And so I got a chance to go over there and do some research and somebody said, And I was like, okay, so how, how do, how do we, how do, how do we take those processes that they’re doing over there, like from a federal government point of view and, and commercialize that and make it like scalable?
And somebody used the word blockchain. And I went, what? I said, I don’t trade Bitcoin. He said, no. And they explained it to me. It’s kind of a funny story. I spent like four months in Israel and some guy in broken English. You know, with a heavy Hebrew accent explaining, he’s a blockchain developer explaining it to me and then one day the light went on.
I said, Oh, my gosh, that’s how it works. Right? And then I start to see a path forward. You know, really, all we do is we look at. Basic functionality of growing, cultivation steps, all the way through transportation. Because you’re dealing with a plant, this stuff is important. And then we use blockchain to attach a feedback.
So you can actually look at one gram growing, one gram consumed. And that’s how you get that data stack. And then over time you get enough of it, you start to average things out. And you have to do it that way because it’s a plant, right? And all plants, you know, they’re not equal and they change and how you store them and how you manage them, let alone the seed.
And so that simplicity allowed us to kind of start down this path and that’s how we got started. And so where does the project stand today? Like you, you mentioned, you know, it’s a number of years ago. It’s like, where are you at today with the project? Yeah. So we do have a fully operating layer to a theory and blockchain.
We worked in that with our. Our primary partner and investor Abbey Technologies out of Switzerland. What we do is we have created, you know, blockchain is something you don’t see it’s under the hood. So we have a DAP and that’s a decentralized app. And basically that app is something that whether you’re a business or a consumer, you download it.
And then what we do. Depending who you are, we give you access to different roles. Mm-Hmm. . And so if you’re a business, you can create that product story and then it allows you to basically put it on the blockchain, which renders out on a website and it’s rep represented by QR codes. Somebody walks into a dispensary with their camera, they can scan it and see a truthful attestation.
And, and so a lot of people said, well, why the blockchain? Why do you need that for the block, the blockchain for that? And I go, because. It can never come down. And every ad test station that goes up is up there forever. And there’s a wonderful thing that happens when you create that kind of connectivity all the way through what seed you use to a lab report, all the way through to a consumer feedback.
Like I said, it’s one gram grown, one gram consumed. And that’s how you get in to using, to determining if something is efficacious or not. For the consumer side, what we did initially in Canada is we built a feedback mechanism. We started that off and when we expanded in the United States, because of the rules down there, it’s not federally, legally.
We believe federal we we, we built coupons onto the consumer part and because it’s on the blockchain, guess what? We didn’t guess what the coupons are. They’re an NFT. So we basically just transfer an NFT. And what’s really neat, that just becomes part of the guy who grew the cannabis. He can make this coupon.
He can give it to a consumer. The consumer can redeem it in the store and everybody’s connected in the future. You know, it’s, it’s, there’s so many benefits from it, Adam. I don’t even really know where to start, but it’s, it’s, you know, for a business you know, it’s really hard to get people to sign up for things.
Right. When you come in, well, when you Dan, when you download this app as a consumer, what you’re actually do is we never asked for your name. We never asked for Adam Taurus’s name or his email address. Cool. Right. And so what we do is we put in a theory and wallet in your phone and, you know, it just allows you to get these.
These coupons, you see it, you scan it, you accept it. And when you’re ready to buy something, you walk into the store and you show it just like a normal coupon and you send it to the guy that who runs the store. And what happens is now you’re connected to them a hundred percent of the time, the very first time.
And so there’s no signups. There’s no intrusion in your life. And then every time you feed back, it allows the business to get better, allows the store owner to see what’s selling. And it allows the the guy making the cannabis to understand what’s working and why is it, you know? And maybe there’s a better way to do things than they are.
And so, yeah, this is fully running. We you know, I’m a, I’m a Canadian veteran and in cannabis, Canadian veterans are can get, not necessarily will get, but can get up to three grams a day from the Veterans Affairs for treatment of PTSD and injuries and from their service. And the United States, they don’t have that, we, but we do know that our American brothers and sisters are paying out of pocket and they’re, you know, it’s actually estimated that up to 25 percent of the 16 million American veterans are using cannabis in lieu of opioids.
And so that’s a lot of people, right? And they’re paying out of pocket. And if you’re on a disability pension, things are expensive. And everybody offers a veteran’s discount. It’s just not obvious, right? So we started off working in the veteran’s space. And so we’ve made an app dedicated to Canadian military veterans getting the best possible product that is truthful.
Because, you know, once again, you tell that product story on the blockchain, it’s never coming down. You know and so it’s about, it’s about affordable, truthful product. And here’s the cool part, when somebody gives a feedback, if Brad Moore, the veteran gives a feedback, it doesn’t say Brad Moore’s name, it’s anonymous.
So I’m helping my brothers and sisters, and we call that the Citizen Green Project. You know, he said it’s in civilian green, his army, put them together, you got a veteran, right? And so we’ve taken that, we’ve launched it across North America, and we’re getting good traction. We have some key accounts, like Oasis Dispensary in Las Vegas.
And now like you and I were just talking about, we started our own streaming channel. And you know, for Veterans Health and Wellness, it’s available on Ropo and Apple TV and Google TV apps. And what we’re doing with that is we go to dispensaries to say, we know we’re giving you a discount. So, Give us your coupon business.
You’re, you’re offering it. Anyways, we’ve got a channel over here. The veterans are watching and we’ll, we’ll let you run ads on theirs. And basically you just put your, our coupons as part of your ad. So it’s very kind of unique. You know what I mean? It’s like this very vertical integrated marketing system that we have.
That’s about veterans, health and wellness. And of course, you know, and, You know, you, you talk to my wife and, and, you know, she could probably use some cannabis and gummies to having to live with me as a veteran. So, you know, it’s one of those things, I think it’s whether or not you agree with cannabis or not.
We don’t agree with stoner cannabis, right? That’s, that’s not our jam. We agree. If you understand how cannabis works, we agree that there’s a path forward on it. We don’t agree people to self medicate. We agree it should be science driven and data driven. And that’s what our, that’s what our whole objective is.
And for the I think you answered my question, but I want to go maybe a layer deeper. So the there’s the, the B2C component, which is for the right now veterans and others to be able to, you know, use the app and is there a cost for them to use the app or there wasn’t? I didn’t catch that part. Okay, so there’s not so it’s made for them and then and then the B to C component would be ultimately maybe dispensaries or other other individuals that would want to, you know, participate overall and offer their product or there would be, you know, advertising opportunities as you mentioned, and that’s kind of the profit model on the on the on the overall plan.
Am I off on that? Just a piece of it or? No, you’re 100 percent right. So on the B2C, you know, like I said, dispensers, everybody’s in the United States is, one thing you guys do better in the United States than in Canada is, hey, you’re more aware of your veterans. And I think, you know, look, there’s 600, 000 veterans in Canada and there’s 16 million in the United States, right?
Just do the math on it. It’s 20 times bigger type of deal. And so or more than that. And so, cool. We believe that all veterans should, you know, and, and, and this is my own personal belief. Like I’m a, you know, Cold War Bosnia guy, but it’s, it’s what I believe is this, you know, the further we get away from the global war on terror, you know, it becomes an afterthought, but at the end of the day, the veteran still got to live with his service.
Right. And you know, you just have to look back and I know a lot of work with a lot of guys from the Vietnam era. You know, and even Canadians coming out of Bosnia, it’s like close to 100, 000 Canadians served in Bosnia in a war zone over there. Some of the worst atrocities since World War II. And up here, it’s kind of like, oh, you’re just, you know, you’re just handing out food.
It wasn’t like that at all, right? And so, we believe we can’t, just because we want, civilians want to move on with their lives, veterans don’t. It’s part of the who they are. And I think that, You know, one thing the United States does better than the American businesses in general do better is they take better care.
But, you know, the problem is a lot of veteran discounts are afterthoughts, right? They’re buried in some webpage. And all we’re trying to do is make, make a dedicated service, right? And we believe that’s a good business model, right? If you look at 4 million people, On average, and they’re spending in excess of between 200 to 400 a month on some well wanted disability, they deserve a 25 percent discount, at least.
So what we do is, we say, And I think you’ll appreciate it. We say, okay, put our software in your store. The guy’s going to walk in. You’re going to, you’re going to, as soon as he gives you that coupon, you know, you’re connected to him device to device. That’s the whole, that’s the blockchain part, Adam.
That’s the cool. And what we do is we get paid a commission on that. Right. And yeah, we do charge money on the advertising, but we sell bundles of like advertising and the, and the, and the coupon together. So it’s affordable. And I’ll tell you this, it’s a lot cheaper for it. We know dispensaries that, let’s say, somebody comes in and spends 15 bucks.
Well, because of advertising rules in the United States in state by state and federally, they always have to be spending that 15 dollars, even if they know who you are to come in. Well, here’s one of the cool things is, you come in and, I come in and I use that coupon in your business. And you, you’re connecting now, phone to phone, app to app, you’re connected to me.
You don’t have to spend that 15 bucks on me anymore. You can just do push notification. Hey Brad, how was it? Love to get your feedback. You give feedback, there’s another discount. That’s great. So, the, that’s the cool thing with it. Think about end to end supply chain and where the data that connects. And that’s why blockchain.
This blockchain takes B2B. Layers it and smooths it all the way through to B2C. Yeah. And one piece of software we actually did. You know, for people that don’t know a lot about blockchain, when you look at a cost benefit analysis, we can actually remove seven pieces of software from a business and implement it with a blockchain solution and a whole bunch of stuff that they’re spending money on their cost basis goes.
It’s incredible how far down it goes. Mm. And so that’s why blockchain, and that’s what we built and that’s what we’re selling. Yeah. It’s amazing. Well, Brad, this has been a lot of fun getting to know more about the GCAC and I know we’re just, I know there’s a whole lot more that you’re working on and to, and to talk about.
And for those, and especially you got, you got your channel coming up on, or it’s maybe already up. You mentioned on Roku for the audience that’s listening to this how do people follow the brand, how they get involved, how they watch the content? Yeah. Yeah, for sure. If you want to watch the TV, come in, subscribe.
It’s a new channel. It’s growing. Here’s a shout out to all you content providers out there that are tired of getting shut down on YouTube. Don’t start a Substack channel. Come over, post your content with us, and we’ll do a review share with you. That’s one way. Go to citizengreen. tv. If you’re, if you’re a business and you want to learn more about how to participate and help out veterans please come on over and go to if fixii.io and that’s E F I X I I. IO.
And what was the name of the Roku channel, by the way? Oh, it’s all on it’s citizen green dot citizen green TV. Everything green TV, citizen green TV. I just want to make sure we get that out there for everyone. That’s awesome. So citizen green TV. Awesome. And for the audience, just so you know, we’re going to definitely put all the links and all that other good stuff in the in the show notes so that you can just click on them and head right on over and check out citizen green TV and all the other content out there.
So thank you for that. And also to the audience, if this is your first time with Mission Matters and you haven’t done it yet, make sure that you hit that subscribe button, because this is a daily show each and every day. We’re bringing you new content, new ideas, and hopefully new inspiration to help you along the way in your journey as well.
Brad, Matt, really appreciate you coming on and thanks again for coming on the show. I appreciate you too. Thank you so much for the opportunity.