Career copywriter Andy Bartling tells his origin story with host Jason Shupp. Andy talks about being curious, getting the easy things right, knowing what’s important; and he shares key concepts, including difference, relevance and being a category of one. We also discuss what it is like having a career in writing that includes a typewriter and AI.
For more than 40 years, Andy Bartling has been a copywriter and brand positioning/messaging strategist for the Fortune 500, as well as a select group of smaller organizations. He has written for global and domestic companies in a variety of industries—including financial services, healthcare, life sciences, energy, technology, manufacturing and many others. He has worked for Citi, GE, MasterCard, Express Scripts, Cardinal Health, AmerisourceBergen, Humana and technology leaders such as Apple, Sony and Hewlett-Packard.
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