Brieane Olson
CEO at Pacsun
Brieane Olson is Chief Executive Officer of Pacsun, a leading youth lifestyle retailer recognized for its cultural relevance and innovation. With nearly two decades at the company, she has driven transformational growth through co-creation, a digital-first strategy, and values-driven leadership. Her philosophy, Co-Created, reflects a belief that brands thrive when they collaborate authentically with their communities. Olson serves on the boards of Women in Retail Leadership, the National Retail Federation, and Conscious Capitalism, and she is a frequent speaker on modern leadership and the future of consumer engagement. She earned her degree from the University of California, Berkeley, and completed the Advanced Management Program at Harvard Business School, where she serves as an AMP ambassador. Based in Southern California, Olson is a sought-after expert on brand transformation, cultural strategy, and purpose-led growth. She champions inclusive leadership, creative partnerships, and data-informed decision-making to build enduring brands and meaningful customer connections worldwide.
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