Dr. Gary L. Frazier
Dr. Gary L. Frazier is a distinguished marketing scholar and educator whose career has spanned more than four decades. He earned his DBA in Marketing from Indiana University and served on the faculties of the University of Illinois and the University of Southern California before retiring in 2025. His research focused on channels of distribution and sales force management, with work published in leading academic journals, including the Journal of Marketing and Journal of Marketing Research. He also served as Editor of the Journal of Marketing and received multiple awards for his teaching. Beyond academia, Dr. Frazier has consulted for major organizations and served as an expert witness in more than 120 legal cases. Outside of his professional work, he is an avid baseball fan and longtime fantasy baseball manager.
Loading articles…