Brian Piper: A Lifelong Learner and Seizing Every Opportunity

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SEO expert and Web3 thought leader Brian Piper talks with Host Jason Shupp about his pursuit of constant learning, teaching under pressure, and creating opportunities. He walks us through the journey that put him at the forefront of content optimization and now at the forefront of Web 3.0.

Brian Piper is an author, speaker, and consultant. Brian has been doing SEO and web content optimization since 1996. He has created online training programs for hundreds of companies, including Xerox, L3Harris, IBM, and Volvo. He has spent the last 7 years focusing on data analytics, digital marketing, and content strategy. In the last year, he has been diving into Web3, community building, NFTs, and social tokens and is the founder of the $PIPER coin. He recently co-authored the second edition of Epic Content Marketing which comes out in February 2023.

When he’s not creating data visualizations, he teaches wingsuit skydiving and spends time with his wife and six children.

Brian has presented at NFTNYC, Content Marketing World, ContentTECH, PRSA Icon, HighEdWeb, eduWeb, MeasureSummit, and Collaborate Summit, is a volunteer and Board member for HighEdWeb and a mentor for the Content Marketing Institute.

As noted in the show, here are links to Brian doing a deep dive into Web 3.0, crypto, NFT’s and Blockchain:

A beginners’ guide to Web 3 marketing, NFT’s and blockchain (in 11 Q&A):

What creators need to know about Web3, NFTs, and the Metaverse:

To learn more, visit:

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