Subscribe: iTunes / Spotify Join your hostess Le’Keisha Mazur on this episode of the Overlooked Business Basics podcast as she talks about Marketing on Wheels. You will be introduced to how her vehicle Miss Biznis, advertises to the public. You will discover the five styles that you can apply to your own vehicle. She will also let you know the do’s and don’ts of how to pull this off so you don’t get pulled over by the marketing police! License and registration are not needed as you cruise this marketing highway. So thank you for listening and the audience; here…
Author: Le'Keisha Mazur
Subscribe: iTunes / Spotify Join your hostess, Le’Keisha Mazur; On today’s episode, we’re going to talk about the Confessions of a calendar overachiever. As business owners and busy professionals, we are overworked and overbooked. And as a result “Overtired”. The main reason for this is our calendars. And it’s not the calendars that deal with family members and the organizations that we belong to, and It’s our business calendars that are making us like this. Shon is interviewed to shed some insight into this issue. Find out how many calendars he has. Who controls the calendars? How many platforms are these…
Subscribe: iTunes / Spotify Join your hostess, Le’Keisha Mazur, on today’s episode we’re going to talk about: Business Basics Inventory. She was going through some files in a marketing folder, one of several, when she came across a Business Basics inventory sheet because she was taking her own advice to make sure she was using information she collected. After finding 4 top things on the list she discovered that the 5 things, the first thing, was missing.She gives you her top 5 things to have in your business basics inventory and intertwines them so you understand that you can’t really…
Subscribe: iTunes / Spotify Your hostess, Le’Keisha Mazur, gives you the deets on Sucking up too much information and doing NOTHING with it. She gives you some reasons why we do it. Three lessons on how to curb yourself from doing it and how to stop it from spreading in your organization. And before you deny this concept, she will give you some quick examples of how you have encountered this very situation and found yourself twisted in it like a sticky spider web. Truth is stranger than fiction as she guides you through this episode. No twists and turns…
Subscribe: iTunes / Spotify In today’s episode of The Business Basics podcast, your hostess Le’Keisha Mazur talks about being Virtually Impressive vs Being a Virtual Hot Mess. She gives 3 lessons with stories and practical applications for each after she reveals the core topic. She will have you nodding your head in agreement with the hot messes that you have witnessed and some you wish you didn’t. With some logical backstory and etiquette tips (yes, you read that correctly, “etiquette”), you will quickly know if you are virtually impressive or a virtual hot mess. You have been warned; she pulls…
Subscribe: iTunes / Spotify Join Le’Keisha Mazur on this episode as she talks about utilizing what you already have to find more deals and save money in your business. She asks questions that jogs the business owners memory about things that are used and subscribed to, all the way back from when the business was first created. Show includes: At least 5 resources you can recall and quickly act on for savings. How to get customer service reps giving you the details of programs and not have it take all day.How you can model the companies you use to give a…
Subscribe: iTunes / Spotify On today’s episode Le’Keisha Mazur talks about: Training wheels for the customer sales cycle. Now just so you know, Marketing is always before sales. Whether you do it or you delegate by giving it to an employee or outsourcing it and paying someone. This always comes before sales. Le’Keisha Mazur gives the listener four training wheels so they don’t fall off this basic when revealed! Training wheels are usually two but she is making sure that the dually method is applied.She answers the top three questions about the customer/ client sales cycle, while giving you the…
Subscribe: iTunes / Spotify Le’Keisha Mazur, host of the Overlooked Business Basics podcast shares a story about the time she went to a Home and Garden Show Expo.The punchy story contains a short process of how event marketing is done. She tells of things needed if you wanted to try it and how it should all come together if you do it properly. She reveals a strategy using an acronym proved very useful in event marketing and gives feedback on what could have been done to avoid the issue if she was the business owner at the show. If you…
Subscribe: iTunes / Spotify On this episode of Overlooked Business Basics podcast, Host Le’Keisha Mazur talks about the importance of “getting your credit where credit is due”. There is nothing more annoying than putting your heart, your soul, and your energy and your time into your business.That glorified monumental moment comes and you are overlooked, by the time you realize it, it’s too late. You actually missed the monumental moment to get the credit where credit was due. The funny thing is, it’s not that the credit went to anybody else. It’s that you, Overlooked, One. Easy. Basic, that was…
Subscribe: iTunes / Spotify In this episode of the Overlooked Business Basics podcast, Host Le’Keisha Mazur shares her background. Le’Keisha is a quirky business development advisor with a servant’s heart. She “Reveals” on the podcast overly common and overlooked business basics that business owners skip by being in a hurry to hit the ground running. She speaks on having guests come on to reveal their overlooked business basics that they’ve discovered in their business. They will be asked: 1) who helped them discover it, 2) how they fixed it. 3) what was their victory because they fixed it. With these…